House of Fraser Announces Jaeger Winter Collection Now Available Online
House of Fraser has announced the availability the new Jaeger winter collection online at houseoffraser.co.uk.

LONDON, ENGLAND, December 05, 2010 /24-7PressRelease/ -- House of Fraser, the premium department store, has announced the availability of Boutique by Jaeger, a new collection from the British heritage brand Jaeger for the fashion-fervent young woman, now online at www.houseoffraser.co.uk.

Jaeger continues to inspire and quicken pulses with a combination of originality, innovation, glamour and edge. With heritage at its heart, the Jaeger London Autumn/Winter 2010 collection ushers in a covetable collection of desirable and wearable pieces that are currently online at House of Fraser.

Jaeger Autumn/Winter 2010 continues to celebrate the brand's rich sartorial heritage. The foundation of this collection revolves around the reworking of modern British classics. House tailoring boasts an elegant signature British cut, featuring a pronounced high shoulder, one and two-button jackets and a refined slim-cut trouser. Suiting, jackets and overcoats are crafted from the finest, most luxurious fabrics including signature cloths, such as herringbones and Prince of Wales checks.

Boutique by Jaeger offers a new line that boasts quality, attention to detail, and an eclectic style for which the 126-year-old company is justly renowned, while inviting a whole new generation to fall in love with the label. Boutique by Jaeger is spirited, irreverent and irresistible for those who love the latest fashion.

From leopard Jacquards, georgette candy stripes to electric-blue crepe, hologram sweatshirts, the Boutique girl naturally commands attention. Customers who shop online at House of Fraser will find the prices for trousers, day dresses, blouses, jackets and coats from Boutique by Jaeger are still more accessible than the main Jaeger lines, yet at no expense of quality. Boutique by Jaeger's winter collection includes a wealth of natural fibres such as silk and wool for a stylish and warm winter.

The coat, that time-honoured Jaeger staple, has metamorphosed into a fashion phenomenon. Jaeger's Group Chief Executive Belinda Earl remarks: "I am absolutely delighted to welcome the Boutique by Jaeger woman into the Jaeger fold. We look forward to responding to her needs, her moods and insatiable appetite for fashion that we all share."

Press Release Contact Information:

Amy Jayne Rountree
House of Fraser
Online PR manager
27 Baker Street
London, England
United Kingdom W1U 8AH
Voice: 02070034096
Website: Visit Our Website